October will be Workplace Safety month. During this month awareness is raised for both workers and employers across Australia, asking them to commit to safe and healthy workplaces. To be safe means being free from any physical and/ or psychological harm.
One way to generate both awareness and engagement when it comes to workplace safety is through video. Video has proven to be a great way to deliver essential training content because it increases message retention. There are a number of ways to deliver a message that will resonate via video and in this article, we are going to list five types of safety videos that will help you increase engagement.
Animated Videos.
Animated videos are a good way to deliver content when it may be too difficult to organise a film crew to get out on site to film. From infographics, through to character animations, there are plenty of options to select. Safety doesn’t always need to be serious. Often entertaining videos have just as much impact for your team to retain information.
Dramatised Content.
As for animated videos, this style of video can take on many different forms. Role play videos featuring different scenarios always work well, whether that be actors or your own team in front of the camera. It’s important that dramatised videos are relatable and authentic.
Presenter/narration.
Among all the types of safety videos, this style is more straightforward in treatment. It essentially includes having key information delivered by a professional or your team to the camera.
Demonstration/instructional video.
Every organisation has a specific way of conducting certain processes in a safe and effective way. To ensure these processes are consistently followed and adhered to, create video content that showcases the correct process. In this way, your team members will all follow the same process from that one video, no matter where they are located, or when they view the video – the true power of consistency.
Interactive video.
There are many great opportunities that are now made available for interactive training via platforms such as LumaOne. Rather than just having a video play from start to end, add different interactive elements such as hotspots on the screen, poll/questionnaires, text highlights and more. Interactive video content is a great way to increase engagement.
These types of safety videos are a great way to deliver effective key messages to your workplace whilst also maintaining engagement. It’s important both employees and employers are aware of the importance of October Safety month – so why not create a short video to demonstrate how your organisation is contributing to thinking safe, working safe and being safe.
If you want to make your business vision come to life with videos we can help. Get in touch today for a friendly chat