Drive awareness, engagement, and support for Not-for-Profit organisations


Convey your message, engage supporters, and inspire action

At Visual Culture, we deeply understand and appreciate the vital role you play in making a positive impact on society.

Your dedication to serving your community, advocating for important causes, and driving social change is  inspiring. We recognise the unique challenges you face, from raising awareness and engaging supporters to fundraising and communicating your mission effectively.

In today’s landscape, where attention spans are short and information overload is rampant, video has emerged as a powerful tool to help amplify your voice, connect with your audience, and inspire action. By harnessing the emotive power of video storytelling, you can effectively convey your organisation’s mission and impact in a way that resonates deeply with your supporters and stakeholders.

Our mission is to empower you with the tools and expertise needed to elevate your outreach efforts, enabling you to make an even greater difference in the world.

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how we help

Why you should consider partnering with a video producer

Building Awareness and Visibility

Video content is highly engaging and shareable, making it easier for not-for-profit’s to reach and resonate with their target audiences. Compelling videos help increase visibility and cause awareness.

Tell Compelling Stories

Video is a powerful medium for storytelling. Craft compelling narratives, showcase impactful stories, and communicate your mission and values in a way that resonates emotionally with viewers.

Attracting and Engaging Supporters

Video content can inspire, educate, and motivate supporters to take action, donate, or get involved in meaningful ways. Calls-to-action can be integrated to support the cause, volunteer, or share.

Limited Resources

We understand that budgets are tight, and video can be a cost-effective solution. We work with you to maximise your reach, share with your ideal audience and create invaluable assets.

Over the years, Visual Culture has had the privilege of delivering impactful video projects for not-for-profit organisations, harnessing the power of storytelling to drive awareness, inspire action, and make a difference in the world, including:

  • Crafting a series of poignant videos, spotlighting the stories of survivors to inspire and empower others on their journey to recovery.
  • Spearheading awareness campaigns, utilising video to amplify the message across social media platforms and mobilise support for affected children and their families.
  • Providing comprehensive event video coverage for fundraising initiatives, capturing the essence of the events and compelling viewers to contribute to meaningful causes after viewing the highlights reel.
  • Showcasing environmental initiatives through engaging video content, highlighting innovative technologies and community efforts.
  • Creating Video News Release (VNR) content to share significant gatherings and events with news networks, maximising reach and impact.
  • Offering specialised video services to promote community days and initiatives, fostering connection and engagement.

In summary, professional video production can be a valuable asset for not-for-profit organisations to overcome challenges related to limited resources, building awareness and visibility, storytelling, engaging and mobilising supporters, and measuring impact and ROI. By leveraging the power of video, not-for-profit organisations can amplify their message, reach broader audiences, inspire action, and make a bigger impact in their communities and beyond.

Why Choose us

The 5 step production process

There are many factors that go into producing great video content, and a seamless production process is key to delivering video content that achieves your goals.

But every video or video series is different, and the production process will differ from simple to complex, creative to standard and DIY to big budget. However, we base our production process on 5 areas: Strategy, Creative Development, Filming, Post Production and Distribution.


We will start with a verbal or written brief to find out the purpose and what you want to achieve, then set a plan of gathering all the information required for the project. We have custom templates available for you to easily identify and fill out all necessary information.

Creative Development

We create an idea that will bring your message to life and script out the story you want to convey, or consult and storyboard with your own scripts. Then we create a detailed plan for how we’ll shoot and order the footage in a detailed schedule.


Most of the video projects we produce include aspects of filming (unless fully animated content). This can come in the form of hiring our professional crew or for your team to DIY the content.

Post Production

Now it’s time to combine all of our media assets and creative concepts in post production. We weave the footage together with dynamic editing, music, colour grade, effects, text, graphics and animation to create a seamless product.


Once finalised, we then we export your video in your preferred format and offer guidance for you to distribute to all your platforms – whether that be social media, your intranet, LMS, interactive video platform or website video channel. We can also help you set up live premieres of pre-recorded content and give some tips on how to pre-populate social media comments.


Our not-for-profit clients include:


Be inspired from these videos in our portfolio


What our clients love

Frequently Asked Questions

Do you have a video production related question for your next project? Please read these responses to see if we can answer your question.

We specialise in a variety of video content, including promotional videos, fundraising appeals, event coverage, testimonial videos, and educational content tailored to effectively communicate your organisation's message and impact.

We approach emotional and sensitive content with the utmost respect and sensitivity, understanding that each individual's experience is unique. Our team takes the time to listen to the needs and preferences of those involved, exercising patience and empathy throughout the process. We ensure that everyone feels comfortable and supported while also allowing space for genuine emotion to be portrayed authentically. While we aim to capture the essence of the story, we never push too far for a response and always prioritise the well-being and comfort of all individuals involved.

We understand the budget constraints that not-for-profit organisations often face, and we are committed to finding creative solutions to meet your needs within your budget. This may involve discussing alternative approaches, streamlining production processes, or offering flexible payment options. Our goal is to ensure that you receive high-quality video content that aligns with your goals without compromising on quality. Let's explore options together to find the best fit for your organisation.

Certainly, we have worked with numerous not-for-profit organisations, and we would be happy to share relevant examples of our work that align with your mission and goals.

We believe in the power of storytelling to connect with audiences on an emotional level. Our approach involves understanding the unique story you want to tell, whether that's about a person, community or your organisation. We then identify key messages, and crafting narratives that resonate with viewers and inspire action.

Our process typically begins with a discovery phase where we collaborate closely with your team to understand your goals, target audience, and messaging preferences. We then develop a detailed plan, including scriptwriting, storyboarding, filming, editing, and revisions. Your involvement can vary based on your preferences, but we value your input at every stage of the process.

We take the time to understand your organisation's branding guidelines, mission, and values to ensure that our video content reflects your identity accurately. Additionally, we conduct thorough audience research to tailor our approach and messaging to resonate with your target demographic.


Let's talk about your video needs

Schedule a strategy call with us to discuss your video project in detail and get all your questions answered – fill out our enquiry form below. Or even if you would like to become part of our crew network or looking for a production partner, we would love to chat.

how we help

The benefits of corporate video


Gets you noticed

Video is more engaging and attention-grabbing than words and static images alone.


Gives a competitive edge

Allows you to authentically share what makes your company unique.


Helps attract and retain the right talent

 Real employees sharing their experiences on camera can boost your credibility as an employer of choice.


Improves internal communications

Video can deliver important news with heart when face-to-face delivery isn’t possible, or help convey difficult concepts in presentations.



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Video Documenter

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Why Choose us

We make your business look good.

Certified Expert

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Clean Editing

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Affordable Price

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24/7 Support

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