About Us

An intuitive approach.


Visual Culture was born from a desire for marketing video directly to existing and potential clients of your business. We set about defining the key areas video for business assists and tailor these to each individuals needs.

From the outset we work in conjunction with you to realize your ultimate goal. Even if you are unsure at first what it is you want to achieve, our advice will prove invaluable. From initial ideas through to conceptualizing, storyboarding and scripting and then onto editing and distribution our service is professional, experienced and helpful. In the end our aim is to take all the hard work out of the process.

We help with video marketing to all kinds of distribution networks including web video, social media, television, DVD & Blu-Ray, mobile phones… wherever you need your video to be seen, we can make it happen!

The Production Process


About The Team


Simon Holt

Simon Holt

Founder/Creative Director

Simon founded Visual Culture in 2010 on the back of over a decade in the video and broadcast television industry. Fast forward six years and he is now the Managing Director of a very talented team of experts.

Simons skill set ranges from creative directing, to full service editing and camera work. He is a polished all rounder who runs his business for his clients. He believes in our ethos of video being tailored to clients, and works very hard to keep every video unique, entertaining and relevant.

Simon has worked both in Australia and the U.K. He has work in the corporate sectors, TV, training videos and service industries. He keeps a very close eye on all content that leaves Visual Culture and when the video is right, which they always are, it is because Simon sets a high precedent and expects perfection from both himself and his team.

Samii Lund

Samii Lund

Production Manager

Samii has over 11 years of experience in Project & Client Management within a corporate setting, with significant expertise in Project Management in a service-based industry. She has managed all aspects of strategy, social media, branding and advertising from development to implementation.

Samii works with our clients to develop a production timeline as well as arranging the most suitable crew for the brief, ensuring the deadlines are met and that each production and experience exceeds our client’s expectations, and will from time to time pop by on the day of filming to manage each stage of the process.

Samii is also the Editor in Chief and Founder of The Eye Creative Magazine, a boutique publication now in it’s 3rd year, which allows Samii’s creativity to bring a new level to the administrative side of Visual Culture. This enables her to use both her analytical & problem solving skills together with her creativity to produce the best outcomes for our clients.

Creative crew


Visual Culture use only the very best crew. Our production team; cameramen, editors, directors, producers, scriptwriters, sound recordists and more come with many years experience in video production including television broadcast, corporate video, documentary, film, safety training, education video, promotional video and social media backgrounds.

We can accommodate video production not only in Melbourne, but nationwide and globally. Our team have produced a vast number of video productions in different corners of the world including the UK, the USA, Europe, Asia and the UAE for major corporations as well as countless small business videos.

Whilst we specialise in turn key video solutions from concept to production sometimes all you need is a freelance camera crew and the raw footage. This is easily accommodated with our freelance camera crew integrating seamlessly with your team.

Some of our members have in front of camera experience. This translates to an ability to empathise with your on air talent. And when it comes to post production, our editors are unique. Sure they are top quality editors that know the software inside out, but our point of difference is understanding exactly what message needs to be conveyed in the video. It’s sometimes about taking initiative, trying different styles but ultimately delivering to the brief and client’s satisfaction.

We work together throughout the process so that the delivery of your finished product is the result of continuity and teamwork

Ready to get started?


Have a good understanding of the video content you require? Head to our production brief page to get a tailored quote

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