Visual Culture was born from a desire for marketing video directly to existing and potential clients of your business. We set about defining the key areas video for business assists and tailor these to each individuals needs.
From the outset we work in conjunction with you to realize your ultimate goal. Even if you are unsure at first what it is you want to achieve, our advice will prove invaluable. From initial ideas through to conceptualizing, storyboarding and scripting and then onto editing and distribution our service is professional, experienced and helpful. In the end our aim is to take all the hard work out of the process.
We help with video marketing to all kinds of distribution networks including web video, social media, television, DVD & Blu-Ray, mobile phones… wherever you need your video to be seen, we can make it happen!
Simon HoltFounder/Creative Director
Simon founded Visual Culture in 2010 on the back of over a decade in the video and broadcast television industry. Fast forward six years and he is now the Managing Director of a very talented team of experts.
Simons skill set ranges from creative directing, to full service editing and camera work. He is a polished all rounder who runs his business for his clients. He believes in our ethos of video being tailored to clients, and works very hard to keep every video unique, entertaining and relevant.
Simon has worked both in Australia and the U.K. He has work in the corporate sectors, TV, training videos and service industries. He keeps a very close eye on all content that leaves Visual Culture and when the video is right, which they always are, it is because Simon sets a high precedent and expects perfection from both himself and his team.
Visual Culture use only the very best crew. Our production team; cameramen, editors, directors, producers, scriptwriters, sound recordists and more come with many years experience in video production including television broadcast, corporate video, documentary, film, safety training, education video, promotional video and social media backgrounds.
We can accommodate video production not only in Melbourne, but nationwide and globally. Our team have produced a vast number of video productions in different corners of the world including the UK, the USA, Europe, Asia and the UAE for major corporations as well as countless small business videos.
Whilst we specialise in turn key video solutions from concept to production sometimes all you need is a freelance camera crew and the raw footage. This is easily accommodated with our freelance camera crew integrating seamlessly with your team.
Some of our members have in front of camera experience. This translates to an ability to empathise with your on air talent. And when it comes to post production, our editors are unique. Sure they are top quality editors that know the software inside out, but our point of difference is understanding exactly what message needs to be conveyed in the video. It’s sometimes about taking initiative, trying different styles but ultimately delivering to the brief and client’s satisfaction.
We work together throughout the process so that the delivery of your finished product is the result of continuity and teamwork
The Production Process
It’s nice to meet you! In our first discussion we chat about your desire to make a video and any concepts or ideas you may have. We then refine those requirements to meet your budget while also researching your business and identifying any current competitor trends. Our aim is to make your video stand out and to be able to communicate your message so it engages with your target audience. Through this briefing period we talk about whether you need help with scripting, voice-overs or actors to bring the concept to life. Location is also important, as is timing. By the end of this phase you’ll have a very clear outline of our approach to production and feel at ease with the process ahead.
Now that we’ve agreed the concept and budget it’s time for our team to get to work. Our pre production phase is all about planning and logistics. We identify and book suitable locations, lock in the best crew to do the job and develop a production schedule to meet your requirements. Our scriptwriters put pen to paper to develop the dialogue and action we need into two components; what do we see and what do we hear in your video? Often we will take this one step further for our clients who require a storyboard to sell an idea into their organisation. Pre production is also used to book caterers, organise travel and any media or post production requirements. We know from experience that nothing beats the feeling of being organised and ready to go for our first day of filming.
Filming and Production
Here we go. This is where the fun starts and all that planning comes together. Depending on the scale of the production, our basic crew starts with a camera operator, a producer/director and assistant. Other crew additions include second cameras, make-up artists, sound recordists and more. The camera operator will arrive with broadcast camera and lighting kit. All our crew are experienced and hand picked with a vast catalogue of both broadcast and corporate video production. We have all created videos featuring professionals and amateurs alike and will make you feel comfortable and relaxed. We promise that you will enjoy filming and that any nerves you may feel will quickly dissipate.
With the raw footage captured we can now weave our magic into your story. Our experienced editors and motion graphics team work from the detailed brief provided, script and shot list to create a first cut of your video that is dynamic and engaging. This first edit is sent to you via a web link for your feedback. Our clients are often blown away with this first edit and love seeing their ideas come to life. Your feedback is received and we work closely with you here to get the video just right so that you can leave a lasting impression on your audience.
Let’s get your video seen. You let us know where you would like it to be seen, who it is to be seen by and how you would like to distribute it so that we can provide you with the most suitable media platform. All our videos are created in Full HD and we can cater for television, large event screens, Youtube, Facebook, your website or company intranet. Perhaps you want it on CD or DVD or even Blu-Ray? The list is endless and we adapt to meet your needs.
You’ve made your first video, realised how easy it is and are now ready for more! Perhaps you want to adjust the original edit? No problems. All of our project files and media assets are backed up and easily accessible. Every job has a project number, so sourcing content from archives is a sinch.
Ready to get started?
Have a good understanding of the video content you require? Head to our production brief page to get a tailored quote