"Visual Culture have always provided a superb and extremely professional service at an affordable price."

Andrew Williams, Marketing Manager EDLYN FOODS
our services

Marketing videos that stand out.

Marketing professionals face various challenges in today’s competitive and rapidly evolving landscape. Attention spans are fleeting and competition is fierce, but video content is a leading tool for marketing and brand enhancement. With the ability to captivate, educate, and inspire, video engages audiences on a profound level, forging emotional connections that resonate.
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how we help

The benefits of video for marketing strategies

Content Creation

Streamline the process of creating high-quality and engaging content. Videos can be repurposed and adapted for various platforms, making it easier to maintain a consistent content strategy.

Audience Engagement

Video content is highly engaging and can capture the attention of audiences more effectively. Creative videos can help marketers stand out and increase audience engagement and interaction.

Brand Consistency

Ensures that branding, messaging, and visual identity is consistently applied throughout your video content. This helps reinforce brand recognition and loyalty among audiences.

Trends and Technology

Partnering with a skilled video production team can help marketers stay updated and leverage the latest innovations to create more impactful and effective video content.

Some of the video content solutions we have provided our Marketing clients include:

  • We have produced a number of company overview videos, which our clients have used for different purposes such as giving an overview into their business operations, services and products. These videos are showcased on the company website, via events, sales processes and even recruitment.
  • An ongoing series of recipe videos and product overviews always make for a successful Branded video content campaign for our food manufacturing client.
  • Demonstrating a complex piece of technology and ensuring this video is not only used as an overview, but as a great tool for the business development team.
  • A series of fun and quirky videos aimed at a social media audience that raises brand awareness for a major product retailer.
  • Informative videos can also be used as successful marketing videos, as we have done for a well known Superannuation service provider.
  • Repurposing content we capture over a series of filming days and providing the raw footage stock clips so this can be used by many internal departments and the marketing team.

Professional video production can be a valuable asset for marketing professionals to overcome challenges related to content creation, audience engagement, brand consistency, measuring ROI and effectiveness, and staying updated with trends and technology. By leveraging the power of video, marketers can enhance their marketing strategies, reach their target audiences more effectively, and achieve better results for their brands.

Discover how Visual Culture can partner with your brand to make you stand out from the crowd!
Why Choose us

The 5 step production process

There are many factors that go into producing great video content, and a seamless production process is key to delivering video content that achieves your goals.

But every video or video series is different, and the production process will differ from simple to complex, creative to standard and DIY to big budget. However, we base our production process on 5 areas: Strategy, Creative Development, Filming, Post Production and Distribution.


We will start with a verbal or written brief to find out the purpose and what you want to achieve, then set a plan of gathering all the information required for the project. We have custom templates available for you to easily identify and fill out all necessary information.

Creative Development

We create an idea that will bring your message to life and script out the story you want to convey, or consult and storyboard with your own scripts. Then we create a detailed plan for how we’ll shoot and order the footage in a detailed schedule.


Most of the video projects we produce include aspects of filming (unless fully animated content). This can come in the form of hiring our professional crew or for your team to DIY the content.

Post Production

Now it’s time to combine all of our media assets and creative concepts in post production. We weave the footage together with dynamic editing, music, colour grade, effects, text, graphics and animation to create a seamless product.


Once finalised, we then we export your video in your preferred format and offer guidance for you to distribute to all your platforms – whether that be social media, your intranet, LMS, interactive video platform or website video channel. We can also help you set up live premieres of pre-recorded content and give some tips on how to pre-populate social media comments.


A few brands we have produced content for:


Watch a selection of Marketing videos from our portfolio


What our clients love

Frequently Asked Questions

We’ve produced countless marketing videos way back since the 90’s, there are often common questions we can answer quickly based on our experience.

We welcome feedback and revisions throughout the production process. Our collaborative approach ensures that your vision is realised to your satisfaction. We strive to accommodate changes efficiently while maintaining the integrity of the project timeline. In fact, we don't set a limit on the number of edit revisions - we will work with you to provide a video that you 100% happy with. However, if the project does go out of scope, we will keep you updated on any potential budget adjustments throughout the production process.

We understand the importance of maintaining brand consistency and integrity in video content. Our team works closely with your internal communications and branding team to ensure that all aspects of the video, including visuals, messaging, and tone, align with your company's brand guidelines and standards. We start by requesting your brand guidelines and if there aren't specific video related guidelines, we can assist in developing these. We can provide regular updates and opportunities for feedback throughout the production process to ensure that the final product meets your expectations.

Timelines can vary depending on the complexity and scope of the project. However, we work closely with our clients to establish clear timelines and milestones, ensuring timely delivery without compromising quality.

Yes, we offer guidance on video distribution strategies tailored to your target audience and objectives. Whether it's optimising for social media platforms, embedding on your website, or incorporating into email campaigns, we can provide recommendations to maximize reach and engagement.

Our pricing is customised based on factors such as project complexity, duration, and specific requirements such as equipment and crew. We  ensure you receive value for your investment. We're happy to provide a detailed quote tailored to your needs after an initial consultation.

Yes, absolutely! We understand the importance of retaining access to raw footage for future needs such as repurposing content or archival purposes. Upon request, we can provide you with the raw footage files either digitally or on physical storage media, ensuring you have control over your content. Check out our Terms and Conditions for more details.


Let's talk about your video needs

Schedule a strategy call with us to discuss your video project in detail and get all your questions answered – fill out our enquiry form below. Or even if you would like to become part of our crew network or looking for a production partner, we would love to chat.

how we help

The benefits of corporate video


Gets you noticed

Video is more engaging and attention-grabbing than words and static images alone.


Gives a competitive edge

Allows you to authentically share what makes your company unique.


Helps attract and retain the right talent

 Real employees sharing their experiences on camera can boost your credibility as an employer of choice.


Improves internal communications

Video can deliver important news with heart when face-to-face delivery isn’t possible, or help convey difficult concepts in presentations.



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Video Documenter

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Why Choose us

We make your business look good.

Certified Expert

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Clean Editing

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Affordable Price

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24/7 Support

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