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Streamline the process of creating high-quality and engaging content. Videos can be repurposed and adapted for various platforms, making it easier to maintain a consistent content strategy.
Video content is highly engaging and can capture the attention of audiences more effectively. Creative videos can help marketers stand out and increase audience engagement and interaction.
Ensures that branding, messaging, and visual identity is consistently applied throughout your video content. This helps reinforce brand recognition and loyalty among audiences.
Partnering with a skilled video production team can help marketers stay updated and leverage the latest innovations to create more impactful and effective video content.
Professional video production can be a valuable asset for marketing professionals to overcome challenges related to content creation, audience engagement, brand consistency, measuring ROI and effectiveness, and staying updated with trends and technology. By leveraging the power of video, marketers can enhance their marketing strategies, reach their target audiences more effectively, and achieve better results for their brands.
There are many factors that go into producing great video content, and a seamless production process is key to delivering video content that achieves your goals.
But every video or video series is different, and the production process will differ from simple to complex, creative to standard and DIY to big budget. However, we base our production process on 5 areas: Strategy, Creative Development, Filming, Post Production and Distribution.
We will start with a verbal or written brief to find out the purpose and what you want to achieve, then set a plan of gathering all the information required for the project. We have custom templates available for you to easily identify and fill out all necessary information.
We create an idea that will bring your message to life and script out the story you want to convey, or consult and storyboard with your own scripts. Then we create a detailed plan for how we’ll shoot and order the footage in a detailed schedule.
Most of the video projects we produce include aspects of filming (unless fully animated content). This can come in the form of hiring our professional crew or for your team to DIY the content.
Now it’s time to combine all of our media assets and creative concepts in post production. We weave the footage together with dynamic editing, music, colour grade, effects, text, graphics and animation to create a seamless product.
Once finalised, we then we export your video in your preferred format and offer guidance for you to distribute to all your platforms – whether that be social media, your intranet, LMS, interactive video platform or website video channel. We can also help you set up live premieres of pre-recorded content and give some tips on how to pre-populate social media comments.
We’ve produced countless marketing videos way back since the 90’s, there are often common questions we can answer quickly based on our experience.
We welcome feedback and revisions throughout the production process. Our collaborative approach ensures that your vision is realised to your satisfaction. We strive to accommodate changes efficiently while maintaining the integrity of the project timeline. In fact, we don't set a limit on the number of edit revisions - we will work with you to provide a video that you 100% happy with. However, if the project does go out of scope, we will keep you updated on any potential budget adjustments throughout the production process.
We understand the importance of maintaining brand consistency and integrity in video content. Our team works closely with your internal communications and branding team to ensure that all aspects of the video, including visuals, messaging, and tone, align with your company's brand guidelines and standards. We start by requesting your brand guidelines and if there aren't specific video related guidelines, we can assist in developing these. We can provide regular updates and opportunities for feedback throughout the production process to ensure that the final product meets your expectations.
Timelines can vary depending on the complexity and scope of the project. However, we work closely with our clients to establish clear timelines and milestones, ensuring timely delivery without compromising quality.
Yes, we offer guidance on video distribution strategies tailored to your target audience and objectives. Whether it's optimising for social media platforms, embedding on your website, or incorporating into email campaigns, we can provide recommendations to maximize reach and engagement.
Our pricing is customised based on factors such as project complexity, duration, and specific requirements such as equipment and crew. We ensure you receive value for your investment. We're happy to provide a detailed quote tailored to your needs after an initial consultation.
Yes, absolutely! We understand the importance of retaining access to raw footage for future needs such as repurposing content or archival purposes. Upon request, we can provide you with the raw footage files either digitally or on physical storage media, ensuring you have control over your content. Check out our Terms and Conditions for more details.
Schedule a strategy call with us to discuss your video project in detail and get all your questions answered – fill out our enquiry form below. Or even if you would like to become part of our crew network or looking for a production partner, we would love to chat.
Video is more engaging and attention-grabbing than words and static images alone.
Allows you to authentically share what makes your company unique.
Real employees sharing their experiences on camera can boost your credibility as an employer of choice.
Video can deliver important news with heart when face-to-face delivery isn’t possible, or help convey difficult concepts in presentations.
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