Along with the introduction of Instagram came an influx of social media ‘influencers’ making their mark on young audiences. Brands, corporations and start-ups alike revelled in the new wave of direct marketing and jumped on board for the ride with results sky-rocketing when teamed up with a relevant influencer. However, with so many people around the world now joining the influencer movement with their 10 million followers and access to semi-professional photographers and editing programs, what is it that is really is going to set YOU apart from the rest?
SPOILER ALERT! The answer is video marketing.
Spend about 15 seconds or less scrolling on the Internet and you’ve found yourself a video that’s auto-playing on your news feed, engaging your interest for hours before you even know what’s happened. (Especially if you’re following Tasty or Goodful – damn those food videos and their delicious content are too good!)
There’s no denying it, we all LOVE videos. We live for it, and really that’s gotta be why TV’s have stayed so popular since their birth in the 70’s. Nowadays, our clickable rate on videos is higher than those of photo and text posts on all social media channels, with video predicted to make up 80% of global web traffic by 2019.
The problem is that brands aren’t getting on board like they should to make the most out of this widely received marketing movement to keep up with demand. However, with that negative there comes a positive – because as an influencer YOU now have a hole in the market waiting to be filled by your video-loving self.
So, how do you go about it? Well, there are so many options available to you. Most companies, especially start-ups, are terrified of the concept of video marketing due to the cost they assume accompanies it. Others? They’re just scared of speaking down the barrel of the camera and making a fool of themselves. Valid.
Instead of actually doing it, they toss it in the “too-hard basket” where IKEA flat packs and the concept of getting out of bed on a Sunday go to die. But that’s just it – video is not a flat pack, it’s more like a fold out picnic chair with cup-holders, and the best news is hiring a professional visual company like Visual Culture can make it even easier, as we’ll do most of the work for you. All you need to do is sit back in your new picnic chair and think about what it is you want to promote for yourself, and how video marketing will work for you as an influencer.
Here are some examples to get you started:
ONLINE WORK-SHOPS & SHORT-COURSES
This one is not for the faint-hearted. Establishing an online course can be extremely difficult and daunting for those new to the industry. The best thing about this option is that you’re able to showcase what you know best to a really wide audience with a pre-filmed, pre-edited video production, tailor-made for you.
There are fantastic online software programs now that allow you to easily develop your own short-course, with a range of pricing options starting from only $39 per month, and with the right production team behind you *cough* Visual Culture, your production is not only going to grab the attention of your audience, but also want them coming back for more. Charge $200 a pop for a ticket, and you’re making easy money.
A DAY IN THE LIFE OF…YOU
People want to be just like you. Popular little thing aren’t you? A great way to keep your audience engaged with your posts is to have a video crew on hand to film a ‘day in the life of’ feature that they can cut and edit to music to show your hectic and ‘amazing’ lifestyle. That may mean arranging it for a day that you’re visiting clients, conducting a workshop or following you to several photo shoots for behind the scenes footage. The best this about this option, is that it is accessible to anyone on any level and can be used on a variety of social media channels and websites.
NEW PRODUCT RELEASE
If you’re at the stage in your career where you’ve teamed up with an established brand to promote a product, you’re collaborating with another influencer or brand on your own, or, you’re releasing a book then this option is a great one for you!
Creating a video promotion for your new product can propel the marketing insights and sales to a whole new level. 100 million hours of Facebook videos are watched EVERY DAY. Imagine if you even had 0.05% of that audience watching and engaging with your videos on a daily basis. Incredible isn’t it? That’s why you should invest in video marketing, to ensure your audience growth excels year after year, giving the people a reason to come back and ‘follow’ your every move.
INTERVIEW WITH A SIGNIFICANT BRAND/CLIENT
Interviewing a brand that you work alongside, or a fellow influencer on video can be a great way to expand your audience, because what’s better than one influencer? Two influencers. Simple theory really, but it’s probably one of the most successful one’s. Have a professional production crew there to film, cut and edit it for you, and you have all the tools you need for success.
As an influencer, your job is to lead the pack. Thus, go forth and lead!
Call us today to gain your FREE strategy call and pack, granting you the head start that you need before committing to any video marketing project or head to our Contact Page to enquire further.