Super Bowl adverts this year cost $5 million for 30 seconds, or $166,667 per second.
According to Fortune “The average production cost for a Super Bowl ad in recent years was reportedly north of $1 million, as many glitzy ads employ major creative agencies and advertising houses, while some even enlist big-name Hollywood directors and actors.”
But advertisers spending such large amounts on advertising at the Super Bowl gamble for a huge reward of brand exposure at the risk of major disappointment if their advert falls flat with the audience against the strong competition. Last year the big brands scored over 115 million viewers of their adverts so it can offer huge exposure and rewards for the adverts that do well.
SUPER BOWL WINS
Michelin
Michelin managed to bring a tear to our eyes…
Airbnb
With recent political drama it is no surprise that Airbnb created the most controversial advert for this year following the“patriotism through diversity” theme (as Vox is calling it). They called their video “we accept” and it is very moving.
Skittles
I’ve added this one in there because I feel that the Super Bowl was lacking in good funny adverts this year. This one is kinda cute, makes you feel good and I can definitely say I’ve donated some of my time to throwing skittles up in the air and catching them in my mouth since watching this…
SUPERBOWL FAILS
Mr Clean
The biggest fail of 2017 has got to be the creepy McCreepiness of Mr Clean…forget the bizarre gender message here…what even is this?
Christopher Walken & Justin Timberlake for Bai
I know I am going to upset lots of you with this judgement but guys…this is neither funny nor clever…who cares about N-Sync anymore? Do you even know who N-Sync are when reading this…(if you are doing a quick google now then that doesn’t count!) Two great celebs…one very boring execution. Sorry Bai, Christopher and Justin you just didn’t do it for me this year.
Because we all live in a Visual Culture…