How to write the perfect video production brief

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If you’re planning on producing a video for your company, it’s crucial to start with a solid brief. Here are some tips on how to write a successful video production brief:

  1. Define Your Objectives: Clearly outline what you hope to achieve with the video. Do you want to increase sales, build brand awareness, or educate your audience? Knowing your objectives will help the production team tailor their approach to your specific needs.
  2. Know Your Target Audience: Understanding your audience is key to producing a successful video. Consider their demographics, interests, and pain points. This will help you create content that resonates with them and encourages engagement.
  3. Set a Realistic Budget: Be upfront about your budget and what you can afford. A production team can work with you to find creative solutions that fit within your budget constraints.
  4. Provide a Timeline: Having a timeline for the project ensures that everyone is on the same page and helps to manage expectations. Be realistic about your deadlines, taking into account the time required for pre-production, filming, and post-production.
  5. Be Clear About Your Branding: Your video should reflect your brand’s values and messaging. Provide guidelines for the production team on your brand’s style, tone, and visual identity.
  6. Identify Key Contacts: Clearly identify who the key contacts are on both sides of the project. This includes the primary point of contact for the production team as well as any internal stakeholders who need to be involved in the decision-making process. Having clear communication channels and designated points of contact ensures that the project runs smoothly and efficiently. It also helps to avoid delays and miscommunications that can lead to unnecessary stress and added costs.
  7. Specify Desired Duration: It’s important to communicate the desired duration of the video to the production team. This can vary depending on the platform where the video will be shared and the intended audience. For example, social media platforms such as Instagram or TikTok often have shorter videos, while corporate videos may require a longer format.
  8. Indicate the Number of Videos: If you are planning on producing multiple videos, be sure to indicate how many videos you are looking to create. This will help the production team plan accordingly and ensure that the scope of the project is clear from the outset.
  9. Provide Script Information: If you have a script for the video, provide it to the production team. If not, indicate whether you would like the production team to develop a script for you. This will help the team to better understand the messaging and tone of the video.
  10. Style of Video: Indicate the style of video you are looking to create. For example, do you want an animated explainer video, a live-action commercial, or a documentary-style piece? Providing this information will help the production team create a video that aligns with your vision.
  11. Share Examples of Other Videos You Like: If you have examples of other videos you like, share them with the production team. This will give them a better understanding of the style and tone you are looking to achieve.
  12. Distribution and Viewing Details: Indicate where the video will be distributed and viewed by the audience. Will it be shared on social media platforms, your company website, or at a live event? Knowing the distribution channels and intended audience will help the production team tailor the video content to best suit the platform and audience.

By following these tips, you can create a video production brief that sets you up for success. Remember to communicate openly with the production team and provide feedback throughout the process to ensure the final product meets your expectations. Good luck!

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