Over the past 18 months, we’ve noticed a significant growth in the number of clients seeking to produce video testimonials. And it’s no surprise as customers demand more authentic and engaging content.
One of our clients , Edlyn Foods uses video testimonials in what we believe is a best practice approach.
- Regularly films and produces testimonials, ensuring there is steady supply of new content for its website
- Prominently displays a testimonials tab on its homepage, driving customers to watch
- Has a well presented gallery of testimonials accompanied by a text summary, providing potential customer with a choice of what to watch as well as a sense there is more than one happy customer.
So if you’re thinking about producing a video testimonial for your business, we encourage you to look Edlyn’s website. Think about not only how and when to produce testimonials, but how to publish and display them in an appealing way on your website.
Edlyn Foods is a 100% Australian owned and operated company that manufactures products at its state of the art facility in Epping, Victoria.
For advice on how to produce a great video testimonial read our blog 5 tips to get the best video testimonial simply give us a call on 1300 174 773.