Once a video is produced, it’s time to consider where it should be shown and this is a very important consideration as the answer will depend entirely on your audience, their trends and comfort.
Large organisations pitching to employers, staff, investors and other big businesses could go for large-scale ads, promotions and online awareness. However it is important to remember that videos are very SEO friendly and they will rank higher on Google, therefore video portals are a great place to consider uploading your video.
Video has a global reach, take advantage!
YouTube is now the second largest search engine following Google with billions of visits weekly with a huge amount of material uploaded every minute. Not to mention its locality in 56 countries and across 61 languages.
It is vital to remember that the fastest growing segment of social media users are adults aged 45-54 and that Facebook, Twitter and Google+ are the most popular social. Search engine marketers including YouTube, blogging and LinkedIn follow the favourites and 97% of business executives are connected to these three portals.
When pitching to your audience remember that 82% of buyers say they trust a company more when its CEO and senior leadership team are active in social media so it is important for businesses to take an active multimedia approach when distributing content and videos.
Planning to host your videos on an external service rather than on your own website is an attractive tactic and this video can then be embedded on your site. Video hosting services can handle increased bandwidths and streaming requirements more seamlessly than most small websites. There is a great menu of video formats to choose from including Quicktime, Windows Media, Flash Video, MPEG 4 just to name a few.
And the best part about online video content is that you have a global audience utilising a wide variety of screens to view – from cinema screens, digital billboard screens, HD television, DVDs and Blu Ray, PCs, laptops, tablets, mobile phones – the list continues to grow.
To produce and spread content in multiple formats, allow professionals to assist your business in choosing a flexible medium such as video to set you apart from the others and allow you to attract the clients that you want.
Keen to see some of our work?
Head to our portfolio page to see some of the work we have delivered to clients over the years.
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