The Kardinia Park Stadium Trust is a statutory authority established under the Kardinia Park Stadium Act, 2016. The Trust has been established to administer, promote and manage the Kardinia Park Stadium Trust Land, with an overarching objective of contributing to the economic, community and liveability benefits to Geelong, that arise from the use of GMHBA Stadium.
Visual Culture was engaged by the Kardinia Park Stadium Trust to develop the concept of a “Sizzle Tape”. The Sizzle Tape is designed to showcase the personality of the Venue in a major event mode, their people both inward and outward facing, and the capabilities of the skilled venue and event professionals.
This project had three (3) main facets, that reflect the overarching key objectives. These areas include:
1. Our People – Recruitment and Engagement;
2. Our Brand – What we do and how we do it ; and
3. Our Customers – The experience and why we do what we do
This video features the “Our People” stage of the project.