Are you struggling to identify topics to talk about for your own video series? Well, we’ve got a few suggestions to help you get started.
When it comes to planning your own educational or informative video series for your potential and current clients, there is a lot to think about. Whether you are setting up a FAQ video or educational ‘how-to’ videos for your website and social media, you’re going to need to think differently.
STEP #1 THINK LIKE YOUR CUSTOMER.
When you’re planning content, you’re going to want to start thinking like your customer – and not like someone who already knows the answer. Reflect back on the last 12 months and identify the top 10 questions or the most regular questions that your customers or potential customers have asked.
STEP #2 KNOW YOUR PRODUCTS & SERVICES.
The next step is to identify the key products and services that you offer, and recognise the questions could somebody ask you about those or note what information is going to be really beneficial to help sell those on to the client.
WHY DO YOU NEED ACTION THESE ITEMS?
Ensuring that you have covered off on the two above points, will ensure that your instructional and informative videos will provide your clients with the information the need (or didn’t know they needed) before they had to contact you to get it.
This builds trust between you and your client and puts their mind at ease when shopping around. They will more than likely contact the business that was proactive in their approach to client services, rather than the company they have to chase for information.
We invite you to contact us if you have any questions about the video production industry and how creating educational content for your website and social media can propel your business into success.